Most visitors leave without contacting you. Retargeting shows ads to people who already visited your site, keeping your firm top of mind during decision time.
How it works
A pixel on your website builds an audience of past visitors. You then run display or social ads only to that group—often at lower cost than cold traffic.
Best offers to retarget
- Free tax consultation
- Downloadable tax checklist
- Limited-time seasonal promotion
Frequency caps matter
Avoid overwhelming users with the same ad daily. Rotate creative and cap impressions for a professional brand experience.
Retargeting works best combined with strong first-touch campaigns and fast follow-up when leads return.
