Google uses page experience signals in rankings. For local CPA sites competing on speed and relevance, performance is a competitive advantage.
Compress images
Large hero photos slow mobile load times. Use WebP format and lazy loading for below-the-fold images.
Minimize plugins
WordPress sites often accumulate heavy plugins. Audit quarterly and remove anything nonessential.
Use caching
Server-level or plugin caching dramatically improves repeat visits and Core Web Vitals scores.
Test with Google PageSpeed Insights monthly and fix the highest-impact issues first.
